By Juhani Tontti
 These are the questions, which most of the marketers of online business opportunities must go through again and again. In my case the answer was found from going back to my initial plan, to my online home business plan.
1. The Design Should Support The Content.
Both have a communication job to do, to deliver your website promise to the visitor and to make him to do the desired action, i.e. to give his name and email address, for instance.
So in this sense, the design is the tool with which your online business opportunity content can be communicated effectively.
Very clearly your online income business website is a direct response tool, which has to make the influence right away, or the visitor is gone.
The influence, or the call to action, is the key. Of course there is a chance that the visitor bookmarks your site and comes back later, but that is a small chance.
2. What Is The Nature Of Your Niche?
For instance, if your online business opportunity website has only one
job, to make the visitors to click your PPC ads, everything in the content, including the design, must support this job. It is very much direct response in that case.
But if you are marketing online affiliate programs, including tools and guidance, like I do, the nature of the market is somewhat different.
This target group seldom buys during the first sight, but they need repetition and multichannel influence.
So I have to grab the visitor name and email address and put my autopilot into work to sell my online business ideas with repeated messages.
This requires that my online business opportunity website is sticky rather than memorable. The optin form must be in a visible place with a nice give away gift.
3. Your Website Must Have Only One Clear Job To Do.
Too often the online business opportunity owners try to cover too many jobs with their website contents or designs.
They do not understand that the key is the clear, sharp promise, the benefit to the site visitor, which they have to tell.
I can say that the narrower your message is, the better you will do. The copystyle and the style of the website design, they both depend on the business plan of your home based business opportunity.
How visitors move on your site, which motivates them to act and where you have to call them into action?
Which metaphors capture your message vividly, so that website visitors will get it? Do they respond best to a mood that is soothing, moving, inspirational or flamboyant?
There is an answer to all these questions, when you go through your online business opportunity plan, the nature of your offer and the behaviour of the chosen target group.
As you understand, this is not a job, which can be done rapidly in the early phase of the career but you have to finetune it all the time and when you have marketed your online business long enough, you get the touch through many tests and changes you do with your website.
Juhani Tontti, B.Sc., Marketing. Juhani Has Done A Great Job To Finetune His Home Business Opportunity Website, To Make Money Online. Visit: Online Business Online.
Home Business
Lotto Magic Affiliate Summary.
By Kerry McNally
 What other system in the world gives you the ability to earn $8,000 a month and can also make you an instant millionaire, even if you do absolutely nothing more than joining 5 new members?
All you have to do is refer two people to Lotto Magic and you will be playing the Florida Lottery for FREE! Everyone else after that and you can make some really splendid money playing the lottery, even if you never win! Many people from all over the planet play the Florida Lottery, and this has got to be the most cunning way of doing so. Alice, a retired 67 year old woman from Ohio is doing it. So are many others and you can be next! Whether you want to gain an extra $400 per month, or an extra $4,000 Lotto Magic can make it happen. Dont forget, the more you actually earn (even if you dont win anything in the lottery) the better your chances of actually hitting a jackpot, since you get $23 per month for everyone you refer and an additional $2 per month for every single person in your group through five levels, even if someone else enrolled them! You are also playing on all of these lottery tickets and will receive ten percent of any winnings.
Think about this: If you started with 5 people, and everyone did the same thing, through five levels, your group would have 3,905 people. Thats a total commission of $7,910 each month, and with a minimum of 8 lotteries per month, you would be playing on 31,248 lottery tickets! No lottery pool in existence today can have you playing on that many tickets (or even more) for just $50 per month and still payout ten percent of the jackpot! Many people worry about unearthing others who would be interested in a program like Lotto Magic, or think that finding them on a ongoing basis is something thats hard to do. In fact, thats the number one cause people fail in most home-based businesses. Lotto Magic has circumvented this problem by developing several systems you can use right now to start growing a monthly check. Hitting a lotto jackpot would be icing on the cake! What you need to understand is that only a small percentage of the population is like you and I, driven to make money. Telling other people you are in contact with about opportunities like Lotto Magic may produce short-term results, but two things will eventually happen: Not everyone (in fact most) people you talk to simply will not be interested, and eventually you will run out of people to talk to. But still, just find two others out of everyone you know, and you will be playing every drawing in the Florida Lottery for FREE, FOREVER!
Imagine if you had an endless supply of people to contact, and not only that, these people would more than likely be interested in Lotto Magic because they have expressed interest in other money-making programs that is, they are like you and I, driven to succeed! Better yet, what if all you had to do was break the ice by mailing a letter and Lotto Magic did the rest? Now if youre questioning whether or not the system works, think about this: How did you find out about Lotto Magic? What if you can tap into the very same system Im using to find others like us? Not only that, what if you had the full support of a company behind you to provide you with all the tools you will ever need to introduce Lotto Magic to others?
The system is fail-proof and hundreds of people are using in Lotto Magic today. Every little element has been tested and works. We know which mailing lists are responsive. We know which letters work. And, there is even an automated follow-up system in place working for you to maximize potential Lotto Magic signups.
Perhaps you are still undecided because you are worried about finding enough people to introduce Lotto magic to. This is a valid concern, and its the number one reason people do not succeed in referral type home-based businesses or direct mail. Poor lists and fraudulent opportunities are the others for direct mail.
Please consider this: The American population is close to 300 million people. Out of that, only about three percent are like you and I, driven to make extra money from home. Thats about 9 million people. Far more than that many play the lottery each week, but even so, 9 million people like us is a huge audience and Lotto Magic has tapped into less than 10,000 of them! Do you see the potential here?
To make it even easier, Lotto Magic has access to premium lists of people like us. These are not the junk names you see advertised in magazines, but real responsive lists from the countrys best brokers. When you join my Lotto Magic team, if you want to recruit people like I do, by direct mail, you will have access to these lists and all the materials necessary to build your team. In fact, Lotto Magic even has a co-op system where they do
everything for you and you get the credit for people who join!
You are reading this and no one has done anything terribly difficult to find you and tell you about Lotto Magic, right? That only proves my point that the system works. You too can plug into this and reap huge rewards. How do you picture yourself with an extra $400 coming in per month? What about $8,000?
Who knows, you may even become a millionaire next month, and no other business in the world can give you that guarantee! http://lottomagic.net
Written by Kerry McNally
http://lottomagic.net
Get Paid Even When You Lose!
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