By kavita sharma
 These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.
So, what about the large percentages of the population who are not? They will only find
out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Strategies
Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:
TV, print and other advertising
Stationary and business cards
Catalogs, fliers, billboards, blimps, etc.
Direct mail (prominently on every document)
Telemarketing (make it part of the script)
News releases to targeted media.
The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.
I dont mean to say that those other avenues wont drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.adsence-dollar-factory.com
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Home Business
The Secrets To Help You Get Paid For Surveys
By Satish23
 Paid Surveys are a hugely popular means to earning a few extra bucks on the side. But how do you get paid for surveys? Well the first step is to get invited into a survey or focus group. Focus groups are a group of people who are invited to take part in a short session to discuss whatever topic is being talked about and they generally pay better than paid surveys. So if you want to get paid for surveys, you have to first find out a way to be invited to take part ahead of all the other applicants. So what can I do to ensure I get invited in so I can start to get paid for surveys? Free Paid Survey directories The first option you could take to get paid for surveys, would be searching for all the best free paid surveys listings on the internet. Just do what everyone else does and search on Google or yahoo for "free paid surveys". This should bring up a fair few results and it should take you sometime to apply to each one of these sites. Generally the sites that you find, will already be flooded with applicants, however you want to give yourself a chance to take part in as many paid surveys as possible, so make sure you do this first. Join a Paid Survey Directory If you want to give yourself the best chance to get paid for surveys, than joining as a member at one of the many paid survey directories on the internet will do this for you. When you become a member at one of these sites, you will be revealed to a myriad of potential paid survey providers, depending on the amount of listings in their database. Make sure you first check to see the size of their listing before you join up. These sites also provide information on each of their listings and also rank each site from the best to the worst paid survey site. They are generally quite cheap to join and you are more than likely going to make the cost of your membership up within the first week anyway. The question you have to ask yourself is "do I want to start to get paid for surveys right now?" because if you do than joining one of these sites is going to give you the best opportunity to do so, as well as save you a great deal of time in the process.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.adsence-dollar-factory.com
http://www.100earningtips.com
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